Segafredo Zanetti Deutschland GmbH
How Segafredo Germany Reinvented IT to Serve Perfect Espresso
30+ employees
Germany
Modern infrastructure
Food & Beverage

Microsoft Security

Azure Infrastructure

Microsoft Teams

Microsoft Intune
Summary
Founded in 1990 as part of the Massimo Zanetti Beverage Group, Segafredo Zanetti Deutschland GmbH has been a key player in introducing authentic Italian coffee culture to Germany. Headquartered in Munich, the company has revolutionized the local coffee market, popularizing espresso and other Italian specialties in a landscape once dominated by filter coffee.
Challenge
Segafredo faced growing challenges with its outdated on-premises infrastructure, which limited its ability to respond to evolving business demands. Recognizing the need to align with modern technology trends, the company sought to enhance operational efficiency, strengthen security, and maintain compliance with stringent European regulations.
The transition to a cloud-based infrastructure was critical for Segafredo to address key areas such as:
This migration provided Segafredo with the opportunity to streamline workflows, bolster data governance, and position itself as a competitive and future-ready organization.
Strategy
Segafredo partnered with Microsoft experts to develop a comprehensive cloud migration strategy tailored to its needs. Together, they defined the company’s requirements and selected best-in-class Microsoft enterprise solutions to modernize its IT environment.
The approach centered on enhancing operational efficiency, communication, and security, with the following key components:
To ensure a smooth transition, the strategy included training employees on new tools and processes, along with automating workflows to simplify operations and improve productivity.
Results
The implementation of this strategy resulted in transformative outcomes for Segafredo:
Encouraged by these successes, Segafredo is expanding its use of Microsoft 365 and Azure solutions, particularly in security, compliance, and workflow automation, solidifying its position as an innovative, resilient, and forward-thinking organization.

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